Sosyal satıcılar, ürünleri doğrudan hedef kitlelerine satmak için Instagram gibi sosyal medya platformlarından ve özel uygulamalardan yararlanır. Çeşitli ürünleri sergiliyor ve tanıtıyorlar, ağları içinde satışları kolaylaştırıyorlar. E-ticaret ve sosyal ağların bu yenilikçi karışımı, bireylere, çevrimiçi varlıklarını ticari bir platform olarak kullanarak, ürünleri takipçilerine etkili bir şekilde pazarlayıp satarak gelir elde etme yetkisi verir.
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