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When you are looking for new ways to raise the visibility of your business, you may want to consider marketing via email. One of the most effective and time tested strategies for marketing to current and potential customers is email marketing. Here are just a few techniques to use to make your email marketing effective. It is important to avoid sending unsolicited emails when attempting to market a product. Anyone who receives an email they didn't ask for will get angry and is likely to report you for spamming them. That is d